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2020-01-08T09:09:46Z

2020-01-08T09:09:46Z

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What is Expansion and Contraction in Revenuestory?

What is Expansion and Contraction in Revenuestory? 

The data calculated in Revenusetory is majorly based on these two factors:

Expansion - includes Upgrades, Free to Paid conversions, Reactivations and Resumptions

Contraction - includes Downgrades, Cancellations, and Pausing of subscriptions, which contribute to Gross MRR Churn.

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