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Discover how to recover lost sales and increase your conversion rates effortlessly!
Sometimes, customers abandon their checkout process for various reasons, such as payment method issues, product choices, or pricing concerns. However, a simple reminder email can often rekindle their interest and make them complete their purchase.
Taking a proactive approach by identifying abandoned shopping carts and sending timely email reminders can significantly benefit your business and expand your customer base. Chargebee offers a suite of powerful tools designed to help you detect abandoned carts, automate reminder emails, and turn potential customers into loyal, paying clients.
With this feature, when a customer leaves a checkout page unattended for thirty minutes or closes the webpage without returning within thirty minutes, it's categorized as an Abandoned Cart.
It is essential to make the email address a mandatory field to have a way to contact cart owners. Please note that abandoned carts are only tracked when customers provide their email addresses. Learn more about working with fields for Checkout.
It is advisable to inform customers when this feature is used and update the terms and conditions along with the privacy policy to protect customer privacy.
Ensure that you have the track cart abandonment setting enabled.
Ensure email addresses are captured from customers. It's always good to make email a mandatory field to ensure that we're able to track and retarget potential customers.
Chargebee generates a report to track abandoned carts. You can view this at Classic Reports > Revenue Recovery > Abandoned Carts.
You can obtain the state of a cart by retrieving the hosted page for the cart using the retrieve a hosted page API.
Once the customer has visited the cart, the checkout_info will contain the following information as applicable.
| Field name |
Type |
Description |
||
|---|---|---|---|---|
| client_ip | string | The IP address of the client. | ||
| order_value | integer | The value of the order. | ||
| currency | string | The currency in which the order is placed. | ||
| locale | string | The locale setting for the order. | ||
| coupon_actions | array | An array of coupon action objects. | ||
| timestamp | integer | The timestamp of the coupon action. | ||
| status | string | The status of the coupon action. Possible values: "succeeded," "failed," "removed." | ||
| code | string | The code of the coupon used in the action. | ||
| failure_msg | string | A message describing any failure related to the coupon action. | ||
| api_error_code | string | The API error code associated with the coupon action. | ||
| error_code | string | An error code associated with the coupon action. | ||
| checkout_submit | array | An array of checkout submit objects. | ||
| status | string | The status of the checkout submission. Possible values: "succeeded," "failed." | ||
| timestamp | integer | The timestamp of the checkout submission. | ||
| gateway |
object | An object containing gateway information. | ||
| id | string | The ID of the gateway. | ||
| name | string | The name of the gateway. | ||
| payment_method | string | The payment method used for the checkout submission. | ||
| errors | object | An object containing error information related to the checkout submission. | ||
| error_msg | string | A message describing any error related to the checkout submission. | ||
| api_error_code | string | The API error code associated with the checkout submission. | ||
| http_status_code | string | The HTTP status code associated with the error. | ||
| vat_validation | array | Status of vat-validation requests. | ||
| order_items | array | An array of order item objects. | ||
| entity_type | string | The type of the entity (plan, addon, charge, adhoc). | ||
| entity_id | string | The ID of the entity. | ||
| quantity | integer | The quantity of the entity. | ||
| unit_amount | integer | The unit amount of the entity. | ||
| subscription | object | An object containing subscription information. | ||
| customer | object | An object containing customer information. | ||
| billing_address | object | An object containing billing address information. | ||
| shipping_address | object | An object containing shipping address information. | ||
| shipping_ship_to_billing | boolean | A boolean indicating whether shipping is to the billing address. | ||
| coupons | array | An array of coupon codes. | ||
Articles & FAQ{
"hosted_page": {
"id": "tIo4cdJ0di93mVVltYzcZFoIWYRyoGO7D",
"type": "checkout_new",
"url": "https://honeydukes-test.chargebee.com/pages/v4/tIo4cdJ0di93mVVltYzcZFoIWYRyoGO7D/",
"state": "requested",
"embed": false,
"created_at": 1694682418,
"expires_at": 1694693218,
"object": "hosted_page",
"updated_at": 1694682444,
"resource_version": 1694682444868,
"checkout_info": {
"client_ip": "54.88.235.200",
"order_value": 100000,
"currency": "USD",
"locale": "en_GB",
"order_items": [
{
"entity_type": "plan",
"entity_id": "cbdemo_advanced-USD-monthly",
"quantity": 1
},
{
"entity_type": "addon",
"entity_id": "cbdemo_additional-users-USD-monthly",
"quantity": 2,
"unit_amount": 50000
}
],
"customer": {
"first_name": "Minerva",
"last_name": "McGonagall",
"email": "minerva@hogwarts.com"
},
"subscription": {
"cf_butterbeer_type": "Frozen Butterbeer"
}
}
}
}
checkout_info parameter of the retrieve a hosted page API.checkout_info parameter, cart abandonment tracking, and retargeting.checkout_info parameter. Cart abandonment is not in scope here as the user is already a customer.When a customer who had previously abandoned a cart returns to complete their purchase, it is referred to as a Recovered Cart.
Configure reminder emails to customers reminding them about their abandoned carts so that they complete their checkout process.
Navigate to Settings > Configure Chargebee > Email Notifications > Abandoned Cart Reminders to configure the email notifications and their content.
Sample Email:
Chargebee automatically generates a report that provides information about recovered carts. This report contains details such as the customer's information, the product(s) involved, the recovered value, and the source of recovery during checkout.
You can view this report at Reports > Revenue Recovery > Recovered Carts.
Recovery Source shows how the customer was led to the cart recovery.
The sources are as follows:
With Chargebee's Abandoned Cart Recovery feature, you can reclaim lost sales, boost conversions, and provide a seamless shopping experience for your customers. Start using it today to see your revenue grow!