The 2025 State of Subscriptions and Revenue Growth Report
A deep-dive report on the emerging pricing strategies, AI adoption challenges, and organizational best practices defining the future of B2B subscription success.
A deep-dive report on the emerging pricing strategies, AI adoption challenges, and organizational best practices defining the future of B2B subscription success.
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What's Inside:
Shifts in Pricing Models - Discover how companies are moving beyond standard subscriptions—combining usage- or outcome-based frameworks—and why 43% now blend subscription with consumption.
The AI Value Reset - Uncover how 94% of businesses are deploying AI, yet only 30% have cracked AI monetization. Explore new approaches to pricing AI capabilities and why the “SaaS cost model” no longer applies.
The Execution Gap - Learn why 35% of organizations struggle with basic metering, billing, and revenue recognition—and how infrastructure readiness separates winners from those left behind in 2025.
Strategies of High-Growth Leaders - Find out how top-performing companies drive faster expansion, make bolder pricing moves, and outperform peers—even when 77% expect higher churn in the next year.