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Total Active Subscription: The total number of subscriptions that are active as of a specific period, including active subscriptions in both paid and unpaid plans.
Explanation of metric
All your subscriptions that are in an active state are taken into consideration here. When comparing last month's value against the month before, this KPI compares the number of Total Active Subscriptions at the end of both the months from free and paid plans
Total Active Subscription by Customer type: The total number of subscriptions that are active as of a specific period including active subscriptions in both paid and unpaid plans, segmented by customer type.
Explanation of metric
All your subscriptions that are in an active state are taken into consideration here and segmented by customer type. When comparing last month's value against the month before, this KPI compares the number of Total Active Subscriptions at the end of both the months from free and paid plans.
Reading
Up: Good
Interpretation
When your business is in its early stages, this is the number you should be chasing when optimizing for the highest growth potential. Looking at this by customer type would suggest which type is the best fit for your product or service. Also, look at the new paid subscriptions for these different types of customers.
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