Docs

Reports and Analytics Articles & FAQ

revenuestory, RS, MRR, metric, total, calculated

How is total MRR metric in RevenueStory calculated?

Total MRR = Total MRR of Subscriptions during the period

38989385

2021-11-08T08:18:01Z

2021-11-08T08:18:01Z

264

0

0

252714

How is total MRR metric in RevenueStory calculated?

How is total MRR metric in RevenueStory calculated? 

Total MRR

Monthly recurring revenue earned from subscriptions.

Explanation of metric

A trend line depicts the total predictable Monthly Recurring Revenue earned from Customers.

A point-in-time indicator is also available for this metric. This KPI represents the Total MRR of subscriptions in the current period. It also compares the Total MRR for the previous period and percentage change across both periods.

How it's measured

Total MRR = Total MRR of Subscriptions during the period Note:
Included in Total MRR
- Revenue from Recurring Plans and Addons
- Recurring Coupon discounts
Included in Total MRR (If Configured)
- One time coupons
- Metered charges
- Non-recurring Addons (as per configuration)
Excluded from Total MRR
- Setup fee
-- Credit adjustments
-- Any non-recurring ad-hoc charges
-- Amount charged towards tax

Reading

Up: Good

Interpretation

  • It depicts the health of a business, something an investor will look at before investing in the business. Total MRR is the north star metric that should increase in order to maintain sustainable growth.
  • Example: In a given period, 200 subscriptions are on Plan A ($50/Month) and 50 subscriptions has a recurring Addon ($10/month)
    MRR = (200 x 50) = $10,000
    Recurring Addon = (50 x 10) = $500
    Discount per Subscription = $10
    Total Discounts = (200 x 10) = $2,000
    Total Set up Fees = $700
    Total MRR = (10,000 + 500 - 2,000) = $8,500

Click here to read about other metrics.

Related Articles 

Can MRR of a past subscription update be changed?
MRR Calculation in one-time coupons
How to calculate the MRR value for the customers whose subscription change is in the Future?
How is metered billing calculated in MRR?
Why should MRR not be used for GAAP accounting?
What is MRR Retention Cohort?
How to build a custom MRR retention cohort?
How is MRR calculated?
What is included/excluded in the MRR calculation?
What is new MRR?
What is upgrade MRR? How is it calculated?
How are subscriptions moved from free plans to paid plans calculated in MRR
How is reactivation MRR calculated?
How is expansion MRR calculated?
How is Downgrade MRR calculated?
What is Pause MRR and Cancellation/Churn MRR?
What is total MRR by plan in RevenueStory?
What is Cancellation MRR by Plan metric in RevenueStory?
What is Cancellation MRR Rate metric in RevenueStory?
What is Downgrade MRR by Business Type in RevenueStory?
What is Downgrade MRR by Customer Type in RevenueStory?
MRR Distribution by Metered and Non-metered components metric in RevenueStory
What is net MRR growth metric in RevenueStory?
What is Upgrade MRR by Customer Type metric in RevenueStory?
MRR per month by customer report
How Limited coupons are calculated for Yearly subscriptions' MRR calculations?
How is MRR calculated if coupons are included along with Flexible MRR?
What is NRR (Net Revenue Retention) and where to check this metric in Revenue Story?
MRR for previous month is considered in current month
MRR for previous month is considered in current month. Why?
Recurring addons are not included in MRR calculations. Why?
Total MRR shows value while Total MRR By Plan is empty
Current MRR VS MRR VS MRR Impact in Report Exports
What is Involuntary Cancellation MRR metric report?
What is Voluntary Cancellation MRR metric report?
Can I build a report for MRR based on Customer monthly trends?
Was this article helpful?
Loading…