T2D2 Tripled Revenue by Automating Gen AI Billing

Chargebee for GenAI

T2D2 is a leading AI-powered platform that revolutionizes how global enterprises manage and protect their physical assets. Their computer vision technology automatically detects structural deterioration across real estate, infrastructure, and energy installations.

Fortune 500 companies use T2D2 to transform drone footage, 3D scans, and sensor data into actionable insights about asset health. By automating what was once a manual inspection process, civil engineers, architects, and property owners can identify structural issues more accurately and efficiently.

The Challenge: Manual Billing Bottlenecking AI Platform Growth

When T2D2 commercialized its platform in 2021, its success created an unexpected problem. While customer demand surged, their QuickBooks billing system became a critical bottleneck that prevented pricing innovation and scale. T2D2 faced mounting pressure on two fronts:

1. Growing Market Demand - They needed to expand beyond their sales-led model to include self-serve options, transforming how customers discovered, purchased, and managed subscriptions. Additionally, customer feedback pushed them to evolve from project-based licensing to a flexible per-seat model.

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2. Pricing Innovation Constraints - Their manual billing system prevented T2D2 from:

• Launching new pricing tiers based on customer usage patterns

• Offering self-service subscription management

• Supporting multi-user organizational licenses

• Testing different pricing strategies without engineering work

Just as market demand accelerated, T2D2's growth was constrained by its inability to adapt and scale its pricing model.

The Solution: Chargebee’s Flexible Gen AI Monetization Platform

T2D2 selected Chargebee to transform its manual billing processes into an automated, scalable monetization engine. The platform enabled T2D2 to implement three key capabilities that accelerated its growth:

1. Seat-Based Pricing with Caps - T2D2 implemented a strategic license model that combined value-based pricing with usage caps. By analyzing how customers used their AI platform, they created natural upgrade paths tied to consumption patterns. This allowed them to automatically transition growing customers to higher-value tiers while experimenting with different pricing models without engineering involvement.

2. Hybrid Sales Acceleration - By automating its entire billing workflow, T2D2 launched a self-serve purchasing option alongside its enterprise sales channel. This dual approach allowed the company to efficiently serve small teams and large enterprises while reducing sales overhead.

3. Revenue Intelligence - Chargebee's reporting capabilities gave T2D2's team real-time visibility into its subscription metrics and billing lifecycle. With automated revenue reporting and analytics, T2D2 could streamline its billing processes while gaining actionable insights to drive growth decisions and improve business outcomes.

The Results: 3X Revenue Growth Through Billing Transformation

T2D2's implementation of Chargebee drove significant results:

1. Revenue Acceleration - T2D2 tripled revenue in 24 months by automating billing and introducing self-serve purchasing. The growth stemmed from new customer acquisition and existing account expansion, freeing their teams to focus on AI innovation rather than manual billing.

2. Sales Team Optimization - The addition of self-serve capabilities freed T2D2's sales team to focus exclusively on high-value enterprise opportunities. This strategic shift in sales resources helped drive the company's revenue growth while maintaining efficiency.

3. Operational Scale - End-to-end automation of billing and invoicing eliminated manual processes, allowing T2D2's team to manage increased transaction volume without adding administrative overhead.

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