Subscriptions are taking over the world.

Let’s get to the bottom of churn with real-life examples. Learn ways to identify and pre-empt churn.

Introduction to Churn

Churn can be voluntary or involuntary. And there are ways to arrest both. Not all churn is bad churn. Some of it is important to help arrive at the right fit of customers that are best suited to your product offering. Deep dive into measuring and managing all types of churn.

Types of Churn

What can our business data tell us about churn? Learn to identify which customers are churning, why they are churning and what can be done to stop them from churning.

Analysing Churn

Acing SaaS Pricing

Saas Pricing Masterclass

Get all your pricing hacks right in this 25-minute Masterclass.

3 Lessons

Kyle Poyar

Operating Partner, OpenView

As per Kyle, most SaaS companies pull their pricing out of thin air. You needn’t do that. Learn ways to diagnose problems with your pricing today and how to go about fixing it with a real-life Pricing Teardown example.

The Pricing DDx

How to drive a Pricing Change?

There’s a 98% chance that a pricing increase will lead to a revenue increase. Yet, most businesses fear a pricing change. In this lesson, overcome your fear of driving a price increase. Unlock the secret checklist for driving an effective pricing change.

How to track the impact of a Pricing Change?

What comes after a pricing change? How to assess its impact? Find out answers to all these and more and make that hard-earned pricing change count!

Initial Stage, Growth Stage, Maturity Stage Metrics

Mastering SaaS Analytics

Certified Expert in SaaS Analytics

Master all SaaS metrics applicable to your business stage and business objectives.

3 Lessons

Lesson 01 - 02

Implementing the right metrics at the right time can make all the difference. Find out what metrics make the best sense for your specific business stage and your business objectives.

Acquisition, Finance, Retention & Revenue Metrics

Lesson 03 - 07

CAC, CAC-LTV Ratio, MRR, ARR, Churn rates, Retention rates - you name the metric and we got it all covered for you. Dive deep into these key business growth indicators and compare yours against the industry benchmarks.

Hands-on with SaaS Analytics

Lesson 08

Diagnose your recurring revenue problems and learn how to leverage various subscription analytics tools out there to stay on top of all key SaaS Metrics.

Setting Up your Subscription business and Acquiring Customers

Driving Subscription Growth

Become a Certified Subscription Manager

Learn the ropes of setting up and scaling a subscription-based model. How to price a subscription-based product, how to acquire customers - find answers to all this and more in this course.

3 Lessons

Lesson 01 - 05

Choose from a host of different subscription based business models for your initial set-up. Set your winning customer acquisition strategies into motion.

Acquiring customers is not enough. Unlike one-time transaction arrangements, subscriptions require you to delight your customers time and again. Get a hang of delivering well on customer-lifecycle management to grow your subscription business.

Lesson 06

Delighting Customers

Learn all about freemiums, trials and other ways to supercharge your subscriptions. Make your CX stand out and set your business for hyper-growth.

Lesson 07

Scaling Subscriptions

Starting with BillingOps

Certified Expert in BillingOps (Beginner Level)

Streamline recurring billing and invoicing operations for your growing subscription business.

3 Lessons

Introduction to BillingOps

Get a hang of the complexities involved in scaling a recurring billing engine. Learn to navigate the same in a systematic way.

Driving Efficiencies in Billing

Master the essential two steps towards optimising your billing operations.

Setting up your BillingOps to unlock massive scale

Simplify and customize your invoice operations. Learn to set up billing on the basis of usage. Never miss out on another pro tip to ace the customer experience w.r.t your billing and invoicing.

Scaling BillingOps

Certified Expert in BillingOps (Advanced)

A follow up to the beginner certification, in this advanced certification, learn all about payment scheduling and collection processes.

3 Lessons

Efficient Payment Scheduling

From Calendar Billing, Charges, Consolidated Invoicing to Multiple Payment Methods, Payment Gateways and Currencies, you will learn about a host of topics to make you a BillingOps pro!

Scaling your SaaS Business

Benefit from a blueprint that helps you set up a billing system in a way each of your customers feels like it were custom-made for them.

Efficient Payment Collections

Depending on the nature of your industry and the stage where you are with respect to your growth, you might want to provide multiple ways and currencies for customers to pay you. Learn how to get it all streamlined for scale.

Running Pricing Experiments

Short Course on SaaS Pricing Experiments

Learn all about getting your SaaS pricing right by running structured, systematic, easy to set-up experiments.

3 Lessons

Ellie Mees

Revenue Enablement Specialist, Chargebee

One of the key propellers for hyper-growth of SaaS businesses is ‘right pricing’. But there is no permanent ‘right’ pricing- the key is to keep experimenting. And yet, most SaaS businesses are hesitant to change their pricing. Make the most of your pricing with this short course.

Why Pricing Experiments?

Industry Best Practices in Pricing

Learn all about pricing trade secrets through real-life pricing page teardowns. Learn from the best.

Setting up your own Pricing Experiment- Hands-on Demo

This course will take you through some quick ways to run experiments without disturbing your day-to-day conversions. Let Ellie help you set up your very own pricing experiment to set you on a path for higher business growth.

Introduction & Five-Step Framework of ASC 606/ IFRS 15

Master the principles of Revenue Recognition

Certified Expert in Revenue Recognition

Deepen your grasp of revenue recognition through our specialized course, which delves into the intricacies of the Five-Step Framework of ASC 606/IFRS 15.Gain insights into the strategies of optimizing and automating the revenue recognition process, fostering enhanced compliance and elevated financial precision within your business.

4 Lessons

Yon Lee

Accounting SME, Chargebee RevRec

Lesson 1 & 2

Subject matter expert Yon lee's intro and Introduction to revenue recognition as a standard to follow and not just another process that one can ignore

Key learnings from the Five-Step Framework of ASC 606/ IFRS 15 with real-life examples.

Lesson 3

Key Takeaways

Automation of Revenue Recognition

Lesson 4

What automation of revenue recognition looks like? And how Chargebee's RevRec can make it seamless so that customers can benefit from having a single source of truth for revenue.

Challenges in SaaS Revenue Recognition

Lesson 5

Revenue recognition isn’t always straightforward when it comes to a subscription model. Common challenges that SaaS businesses can face for revenue recognition are explained in this lesson.

Introduction to Churn Management

Tackling Churn

Certified Expert in Churn Management

Learn to track, manage and prevent churn by acquiring skills to identify potential churn indicators and implement proactive retention strategies to address them.

1 Lessons

Module 1