Chargebee at Dreamforce: Sparking Recurring Revenue Growth at the AI Summit

Dreamforce 2024 was a hit – possibly Salesforce’s most successful event yet. At Chargebee, we met with more than 1,000 new prospective companies and shared valuable time with our customers and community at speaking sessions, our Billing + CRM workshops, our expo and developer show floor booths, over dinner, and of course, at the Dreamfest concert. 

Looking back at what we learned, it’s clear that the insights from Dreamforce will shape the future of technology worldwide. Chargebee is well-prepared to participate in this innovation. 

Chargebee brings electric recurring revenue energy to the party

We also got to showcase our expertise as a leader in recurring revenue and subscriptions. Our technology integrates seamlessly with Salesforce, ensuring optimal performance for our customers and ourselves. This collaboration underscores our commitment to driving business success and scaling opportunities for those we serve.

At Dreamforce 2024, Chargebee’s Lior Golan and Dominique Walter unveiled the intricacies of Chargebee’s internal evolution in a packed session. They detailed how we revolutionized our data by integrating Salesforce and key platforms to create a single source of truth (SSOT). This SSOT now empowers us to enhance and automate both inbound and outbound sales and marketing efforts, execute new campaigns more effectively, and achieve greater go-to-market efficiencies.

Attendees also had the opportunity to learn directly from our experts at two Dreamforce parties. Chargebee’s Sips, Subscriptions, and Salesforce Happy Hour, co-hosted with our partners at Avalara, the event became the premier networking hub for subscription pioneers – giving them a taste of the “Revenue Stream” cocktails and the “Revenue Growth Lab” experience. The conversations were also lively at the Chargebee VIP Dinner, where recurring revenue and subscription industry leaders gathered to have deep discussions on the future of the industry and to see a sneak peek at Chargebee’s upcoming features. 

Chargebee customers take center stage

Each year, what makes Dreamforce extra special is hearing industry disruptors and established brands give their first-hand accounts of how they achieve efficient growth. At Dreamforce 2024, the spotlight shone brightly on two Chargebee customers who stand as great examples to follow for subscription businesses.

Condé Nast gave a masterclass in customer retention. Carl Nightingale, Head of Product for Chargebee Retention, joined Guy Marion, Chargebee’s CMO, to recount how Condé Nast boosted subscription revenue by 11% and optimized subscriber LTV by reducing churn, running rapid price tests, and basing decisions on downstream, repurchased-based revenue impact.

Chargebee’s subscription and revenue growth management platform was instrumental in enabling Condé Nast to develop a value-driven strategy for customer retention and create a centralized source of truth for subscription products, plans, and subscriber records.

Typeform showcased the power of efficiency. Senior Product Manager Elsa Heffernan highlighted the impact of the Chargebee-Salesforce integration, demonstrating how Typeform unlocked vital lead generation workflows through innovative app triggers when users downloaded marketplace apps. In collaboration with Chargebee, Typeform embarked on a significant journey toward efficient growth. Chargebee enabled this SaaS provider to streamline its tech stack and drastically reduce system complexity and costs, potentially saving approximately $1.2 million annually.

Until next year

Dreamforce is about connecting, learning, and inspiring. We are grateful to our partners, specifically Salesforce and Avalara, who worked tirelessly to make Dreamforce successful and to all our customers who brought the show to life with their stories. We look forward to returning in 2025!