Sadhana Balaji

B2B SaaS Content Expert

Sadhana Balaji is an 8-year veteran in B2B SaaS, known for shaping content and brand functions at hyper-growth companies. Currently, she’s spearheading Atomicwork’s mission to revolutionize IT with AI-driven solutions. With a focus on innovation, she’s redefining IT’s role in enabling business success. Sadhana is a visionary leader in the tech industry.

SaaS coupons and discounts strategy

How Chargebee Uncomplicates SaaS Coupons and Discounting - A Collection of Customer Stories

Sadhana Balaji |

7 MIN READ

SaaS-global-expansion-Europe

Breaking down SaaS Global Expansion: Treading European waters

Swetha MuraliandSadhana Balaji |

11 MIN READ

Declutter and Systemize Your Product Catalog

When you deal with multiple products under one roof, things can get messy. Every plan, recommended add-on, billing frequency.

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Dear SaaS Peers, Scale Value, Not Usage (It’s Not as Simple as You Think)

Sadhana Balaji |

11 MIN READ

E-wallet Payment Option – How’s the Scene in the US, Europe, and Asia Pacific?

Sadhana Balaji |

13 MIN READ

6 Ways Your Billing System Can Improve Customer Retention

Yohann KundersandSadhana Balaji |

12 MIN READ

How To Accept ACH Payments (& Why You Should)

Sadhana Balaji |

8 MIN READ

paypal alternatives

Paypal Alternatives – Why You Shouldn’t Put All Your Eggs in One Basket

Sadhana Balaji |

22 MIN READ

New York Stock Exchange

Payment Gateway Providers 101 – Why and How They Matter in Online Payment Processing

Sadhana Balaji |

18 MIN READ

The Best Way to Win the Freemium Model Is by Challenging the Very Model Itself

Sadhana Balaji |

10 MIN READ

Friction Isn’t Always the Bad Guy in User Experience

Sadhana Balaji |

8 MIN READ

SaaS Process Flows, Myopia, and Seeing the Elephant as a Whole

Sadhana Balaji |

3 MIN READ

Rethinking Transactional Emails – How to Ace Them, and Why You Should Do It

Sadhana Balaji |

16 MIN READ