Providing Value in the Sales and Marketing Journey

GetAccept’s VP Sales and Growth Marketing, Dailius Wilson, popularly known as DW, joins Vikram for the podcast today. An enigmatic person with a heap of accomplishments to his name, Darius has appeared on Ellen for his singing skills, and has also bagged a spot in the Anthill 30under30. Dailius is now one of the most sought after thought leaders in sales and his writings have been published by Tony Robbins, Guy Kawasaki, HubSpot and others. Most recently, Dailius launched Sales Research Labs which brings together a repository of the best sales research tools without any cost or bias.

In this episode, Dailius discusses his journey in the sales industry, how he started at GetAccept as a customer, and his transition from B2C sales to B2B. He explains the difference between humanizing conversations and personalizing ones, and, with Vikram, delves into the critical pieces of marketing and how to create a reputable online brand. They conclude with a talk about Dailius’ new project which involves sales vendors and sales leaders coming together to create research reports that are free from bias, thus creating a free tool that can pinpoint pain points and find technical solutions for sellers based on the research reports.

The Finer Details of This Episode:

• Dailius’ journey through the sales industry and his work with GetAccept

• His transition from B2C sales to B2B

• The difference between humanizing conversations vs personalizing conversations in marketing

• Immediate value and future value and how to integrate them in your business

• Dailiuas’ engagement in different niches

• The three critical pieces of marketing

• The importance of using lessons learned in the past for future projects

• Dailius’ tips on keeping the sales process fresh and real, and looking for the next challenge

• Creating companies that get customers to profess love for you

• The do’s and don’ts of building an online reputation for your brand

• Maintaining an authentic brand voice

• Dailius’ work at Sales Research Labs