The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
You’re riding a growth curve. Stoked about your startup’s future. Constantly feeding your user acquisition campaigns. Things look fantastic. Until you find out about churn. It hasn’t shot up. But it’s increasing gradually, which isn’t a good thing. What can you do to counter churn head on?
Plethora of SaaS metrics to choose from? You don’t need a dozen key performance indicators. Narrow them down to these 3, because they matter most.
Both sound similar. They have various features in common. But still, they’re different. I know it’s confusing. If you operate a subscription business, it’s important to understand these differences and choose a solution that works well for you.
SaaS is different. Thus, it needs a different set of metrics. We cannot rely on existing methods that software companies have used for decades in the licensing era. Why is that so? Let’s find out.
Recurring billing can be hard. Even if you’ve automated the process, it helps to know the best practices to manage it well. To know what works and what doesn’t. To figure out an efficient way to operate.
For a SaaS startup, MRR is a great growth metric to focus on. It’s devoid of the flaws of traditional metrics. It gives you an accurate picture of your current standing. What about the next month? Does it tell you enough about what to expect?
You’re at the crossroads, again. Ruminating on the idea of building a billing system for your SaaS startup. A voice in your head is crying for help, maybe because it knows that building a system can be a daunting task. Maybe you shouldn’t listen to this voice. With a great development team, what could possibly go wrong with the idea of building a solution on your own?
Do you think that the color and the text on your website affect conversions? Of course, it does and you know that really well. Though, the price of your offering also affects conversions. Do you run experiments with your pricing? It’s tricky. But, for a SaaS startup, it’s crucial to get the price right.
Promotional coupons aren’t just meant for ecommerce. Here’s how you can use it to market your SaaS product.
You’ve made your mind. Your SaaS startup needs a recurring billing system. You’re actively looking for one. Here’s some help, 10 questions that you should ask to evaluate a billing solution.
Subscription churn eats into your existing customer base. Read about ways to reduce your subscription churn.