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Spring ’23 Product Updates: Unlock the Right Growth Levers to Thrive Through Economic Uncertainty

The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential.  While it may be challenging to acquire new customers, it’s not impossible to ride out …

Why you shouldn’t make cancellations hard for your customers

It is always hard to have to lose a customer, especially if you put a lot of effort into getting them to sign up for your products/services in the first place. This is understandable; however the methods some companies use to prevent this from happening are not.

Subscription Business Model Series – Email Newsletters

Newsletter subscription businesses are among the most successful digital publishing models. The online newsletters are usually targeted at a specific audience and enjoy a wide readership. In this article, we will look at newsletter subscription business model and a couple of successful examples.

SaaS Pricing: Experiments to Try In Your Product

Very FEW businesses get pricing right the first time. After developing your app, you have to decide how to price it. Price too high and you risk locking out potential customers. Price too low and you risk losing out on revenues. How do you determine the right price for your service?

Understanding VAT

Startups operating in the UK need to understand the taxman laws especially when it comes to VAT. You should get your business on the good books of the taxman from the onset. What is VAT and which businesses need to pay it? Do US companies shipping to the UK have to pay VAT?