The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential. While it may be challenging to acquire new customers, it’s not impossible to ride out …
The launch date is finally here. After all the long nights, endless meetings and lobbying, your product is finally ready for the market. And then there is a question of how to launch.
When it comes to SaaS, irrespective of your pace of customer acquisition, customer retention can make or break the business. We explain why.
BakeSmart, one of the pioneer baking software solutions providers in the United States announced a major shift in its business model, changing from perpetual software licensing to a subscription based pricing. What does this mean for businesses in the baking industry?
A primary practice in the SaaS industry is to offer users a trial period to check out how your app works and see whether it will benefit them. Time bound trial is the most common trial option offered in the industry. But how does it stick up against usage based trial?
Like with any business, the customer remains king in a SaaS business model. Ongoing customer relationship is of central importance when offering SaaS services and it directly affects the financial health of the business. Let’s look at how important customer relationship is in a SaaS business model.
The Freemium Model has been gaining traction in recent years. However, industry experts and experienced founders have been discovering the inefficiency of the model in generating revenues and lowering customer acquisition costs. Is freemium a viable business model for SaaS or does it simply drain resources with low ROI?
Customers are the lifeline of any SaaS business. Without paying customers, businesses growth comes to a halt and capital eventually runs out. Burnout becomes evident and staff morale goes down. You can therefore understand why having paying customers is crucial to the growth and sustainability of any business. Getting customers is easy, but how do you win them?
Adobe, one of the largest creative software services providers, is now fully pursuing a subscription business model. The company’s flagship product, Adobe Creative Suite, has been evolved to be accessible on the cloud on a subscription basis. What does this mean for creatives and other software services competitors?
Gift boxes and food subscription businesses like Birch, Healthy Surprise, Tasterie and other may have made the news in 2012. However, they are not the only new wave of subscription models. One of the unique subscription businesses that was launched in 2012 is HowAboutWe for Couples, a curated local dating experiences business for couples. Let’s look at this unique subscription business.
In the early stages of a startup it is the founding team that does most of the sales finding early adopters, influencers and evangelists.
Everyone loves a good hero story. But how can a good narrative help you increase customer engagement?