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Spring ’23 Product Updates: Unlock the Right Growth Levers to Thrive Through Economic Uncertainty

The threat of rising interest rates and the ongoing economic uncertainty have left businesses reevaluating spends and operating frugally. And, with conscious spending taking over the consumer mindset, customers are now postponing new purchases or subscription renewals unless it’s essential.  While it may be challenging to acquire new customers, it’s not impossible to ride out …

SaaS Success Factors for Growth and Profitability

In a recent article, Paul Graham advises companies to do things that do not scale. His argument is that doing things on a smaller scale at the beginning lays the foundation for future success. Many startups have scaled to profitability by focusing on key areas of their business. Let’s look at two successful SaaS startups

Differentiation in SaaS market: Which Route Should You Go?

For many late entry founders, the need to differentiate their product is paramount to achieve brand recognition, market support and sales. Many vendors position themselves to be providing managed services or ‘business ready’ applications that are available 24/7. The problem with these propositions is that every company is saying nearly the same thing.

Reseller Programs for your SaaS Service.

Many companies are opting to offer reseller programs to improve service delivery and reach their target markets faster. When speaking of reseller or partner programs, we are not referring to affiliate programs. Here is an overview.

In SaaS, Customer Service is Important. Why should it matter?

Providing support is crucial to building your brand and improving customer loyalty. According to a recent report released by Enterprise Strategy Group, many customers are satisfied with the value that they get from product. However, majority of the companies perform considerably poor when it comes to customer satisfaction.